Persuasive writing advertising lesson plans

Persuasive Writing Unit of Study This free persuasive writing unit of study is designed to fit into your primary classroom writing workshop. This persuasive writing unit of study is created to be a free resource for teachers.

Persuasive writing advertising lesson plans

Session One Introduce the lesson by engaging students in a brief discussion about their experiences with and the effects of advertising. You may want to ask students: Where do you encounter advertising? They will likely mention television, billboards, radio, Websites, school hallways, and so on.

persuasive writing advertising lesson plans

Which specific advertisements "stick in your head? They might mention music, catchy slogans, celebrity appearance, the appeal of the product itself, and so forth. Do you think advertisements have an effect on your personal interests?

You will likely find that students have little trouble naming ads with which they are familiar, but most will claim that they have little effect on their habits, interests, or behaviors.

Explain to students that advertisers very carefully construct their ads to make them memorable and appealing to consumers, and that the ways in which they try to convince them to buy products are similar to the ways they have been taught to write persuasively, using certain techniques and aiming toward a particular audience.

Distribute the Persuasive Techniques in Advertising handout and introduce the concepts of pathos, logos, and ethos, defined at the top of the handout. Students should understand that these rhetorical strategies are similar to those used in a persuasive writing assignment, and that they will use these strategies when creating their own commercial by the end of this unit.

Encourage students to make connections to examples of each of the terms they have used in persuasive writing of their own. This is an appropriate time to clarify that the word logos in this context should not be confused with a brand-specific image or insignia referred to as a logo.

After explaining the concepts of pathos, logos, and ethos, have students practice identifying the three techniques by placing a P, L, or E in the blank next to the examples at the bottom of this handout. Have students share their responses with a partner and check for understanding by conducting a brief discussion of the examples.

Although most of these examples were designed to have one clear answer, be sure to emphasize to the students that pathos, logos, and ethos are not always separate entities and may often overlap with one another.

For example, "Nine out of ten dentists choose Crest," suggests that the dentists are credible experts ethosand also includes a statistic logos.

Persuasive Techniques in Advertising - ReadWriteThink

You may want to pause and have students explain how the television, print, and online advertisements utilize the three rhetorical strategies. The narration in the commercial further explains their use in each advertisement.

Explain that these are more specific types of strategies that advertisers use and that many overlap with pathos, logos, and ethos. For example, you may mention that patriotism is a strategy meant to evoke certain emotions, and would therefore constitute a use of pathos.

persuasive writing advertising lesson plans

Close the session by explaining to students that in future sessions, they will be examining existing advertisements with their new analytical skill and applying it to creating ads of their own. Encourage students to begin looking at advertisements they encounter in terms of these three techniques.

Session Two Begin with a brief review of the concepts of pathos, logos, and ethos from the previous session. Ask students to demonstrate their growing understanding by providing examples of each of the techniques from advertisements they have recently seen.

Now introduce the term demographics to students: Have students discover which demographic group s they fit into by completing the Demographics: When creating their group commercials in a later session, students will need to consider the demographics for their product.

Explain to students that this is how advertisers think of consumers: Continue the discussion of demographics by distributing the Targeted Commercials handout, which will further explore the concept of demographics.

Ask students to begin applying their understanding of demographics and targeted advertising by showing the first part of a television program of your choice. Have students use these factors and any other prior knowledge they may have of the show to determine the probable demographics.

Students should indicate their choices on the handout. While students watch the commercial break shave them take brief notes to remind them of the products being advertised. Have students complete the "After the program" response question at the bottom of the Targeted Commercials handout.

Then discuss the degrees to which the advertisements match the demographics of the likely intended audience of the television program. This would be an appropriate time to talk about clear evidence that programming and advertising are marketed to specific groups.

This is an introductory unit on persuasive writing

Television for Women, Spike!With this group work-centered lesson, use several kinds of advertising to focus on word choice, and how that affects the strength or weakness of persuasive communication.

Presenting Persuasively (Grades . The resource contains a powerpoint presentation covering persuasive writing techniques, with notes in the booklet/worksheets. I started lesson one with persuasive techniques bingo (from Teachit) to illustrate the range /5().

Persuasive writing is a form of nonfiction writing that encourages careful word choice, the development of logical arguments, and a cohesive summary.

Young children can be guided through a series of simple steps in an effort to develop their persuasive writing skills.

Units & Lesson Plans. Teach with comprehensive, curriculum aligned units and lessons. Lesson Persuasive Speeches – Constructing. Download.

Units & Lesson Plans. Teach with comprehensive, curriculum aligned units and lessons. Developing Persuasive Writing Skills - Year 3 and Year 4. This English unit addresses the genre of persuasion; specifically, how to write a well-structured persuasive text. Developing Persuasive Writing Skills Unit Plan – Year 3 and Year 4. Download. Shows a lesson plan for teaching students about the persuasive tactics used in advertising, including word choice and symbols, which students apply towards creating their Pictures and Slogans Persuade an Audience! Understand the meaning of "transfer," "catchphrase," and "catchwords" in persuasive writing;. This resource contains teaching and revision aids and includes all the steps needed to teach persuasive writing. I found the mobile phone article somewhere and adapted it slightly it is useful in analysis of texts written with the purpose to persuade/5(48).

2. 6. Writing Persuasive Texts Unit Plan Once the students have finished writing their persuasive speeches, . Inspire your students to develop a passion for writing, practice reading comprehension, and build vocabulary and grammar skills with these language arts lesson plans.

Persuasive writing activity cards, Adverts Differentiated cards - yellow MA, Green A and Red LA These were given out in the lesson in envelopes and the children worked in pairs to come up wi TeachersArchive/5(84).

Persuasive Writing Lesson Plan Collection | timberdesignmag.com