Abstract Nowadays, the challenges faced by the banking industry are very huge because most banks emerged from a period dominated by cost-cutting, downsizing or downscaling. This case study aims to analyse the external and internal factors of Maybank Berhad by looking at products and service marketing strategic, and transformation program that had took place in this company. Three of these strategies closely related to staff and customers of Maybank. It is very crucial for the company to understand customer expectations and perceptions of offered quality.
The Group is now present in eight countries including Malaysia, Brunei, Cambodia, Indonesia, Hong Kong with a representative office in ChinaSingapore, Thailand and Vietnam which increases its customer base 3.
Its services include retail banking, corporate banking, Islmaic banking Weaknesses 1. Earnings fell on realised net loss on revaluation of financial investments available-for-sale AFS 2. Lack of advertisement and promotions in comparison to other major banks such as HSBC and it has less activities when compared to competitors 3.
RHB not performing strongly in the online banking field especially in user friendliness of their applications. The Malaysian Retail Banking sector faced challenges in such as the implementation of prudent lending practices 2.
Owing to the competition among the Malaysian banks, the strategies and policies taken by other competitors should be monitored and studied closely and carefully and fast and effective actions should be considered.
This economic crisis all over the world have affected every financial institute all over the world and RHB is not an exception, therefore appropriate steps must be taken to minimize the losses.Internal Strengths: Internal Weaknesses: 1.
Maybank s position as the undisputed 1.
With all the good branding and all, Maybank is still low of customer leader in . PESTLE Analysis Social 1) The increased demand for fast banking and financing services 2) Increased financial transaction via online with the threat of security breach.
3) The needs for younger generation for banking and financial products that suits with their lifestyle, such as, rewards and freebies. What is SWOT Analysis? SWOT analysis is a planning exercise in which manager identify internal organization strengths (S) and weaknesses (W) and external environmental opportunity (O) and threat (T).
To achieve the mission and goal, the strategy of SWOT analysis is used. Pestel Analysis of the Macro-Environment; Pestel Analysis of the Macro-Environment.
17 SWOT ANALYSIS Strength • CIMB CIMB is CIMB Group’s internal organizational restructuring that would leverage the various components of banking, treasury and the markets launched at the end of and the implementation of the change are still considered as an ongoing process.
RHB Bank SWOT Analysis. Strengths. Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of RHB Bank: 1. The acquisition of OSK Investment Bank has further strengthened the RHB Banking Group’s ASEAN footprint.